What is the Period of PURPLE Crying?

Fall 2018

The Period of PURPLE Crying is a way for parents to understand their baby’s crying. At LHSC, the campaign is used to educate parents and caregivers about the normal crying characteristics that are common in the first few weeks or months of their baby’s life. The word PURPLE is an acronym which reminds parents in an easy to remember way all of the characteristics of normal infant crying. To learn more about this important acronym visit http://www.purplecrying.info

The campaign is a grassroots public education movement organized by the U.S.-based National Center on Shaken Baby Syndrome (NCSBS) and delivered in partnership with hospitals, public health, and child abuse prevention groups. Through generous support from the Children’s Health Foundation, Children’s Hospital at LHSC was the first hospital in Ontario to adopt the education program in their maternal newborn care units. The program includes nursing staff providing individual education to each woman/family, including a take-home 11-page colour booklet and DVD, focusing on positive messages on coping with infant crying.

November is the awareness month for the Period of PURPLE Crying. Each year LHSC receives thousands of donated knit or crochet purple baby hats from individuals near and far in support of this initiative, which are then offered to all babies in the hospital during the months of November and December.

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